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Competitive Analysis | Market Segmentation | Strategic Planning
Objectives:
Interface
Data Systems
(IDS),
a Phoenix-based
contract
manufacturer
for the
electronics
industry,
wanted
to identify
and prioritize
market
segments,
and to
acquire
data to
drive three-year
sales forecasts.
Solution:
Watermark
Group conducted
industry
and competitive
analysis
to assess
the Client’s
competitive
and highly
technical
landscape
in terms
of stakeholders
and products.
We also
conducted
market
segmentation
to identify
and prioritize
the top
five markets
for IDS
products
and services.
Results:
Watermark
Group’s
efforts
helped
the Client
reclassify
and prioritize
its most
profitable
customer
segments,
and to
reorganize
the company’s
operations
accordingly.
Added Value:
Watermark
Group made
several
key strategy
recommendations
involving
product
migration
and competitor
acquisitions.
Beyond
the priority
target
markets
covered
under the
project
scope,
we identified
and prioritized
a second
tier of
three additional
target
markets
for the
Client
to consider
longer
term. Also
beyond
the scope
of the
project,
we recommended
several
strategic,
high-visibility
public
relations
initiatives
to further
position
the Client
competitively,
and we
participated
in high-level
strategy
sessions
at the
company’s
headquarters.
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