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Strategic Planning  |  Marketing  |  Branding  |  Advertising  | 
Media Relations



MHI


Objectives:
A few years into their business, the partners of motorcycle speakers manufacturer MHI were ready to spur sales growth appreciably, extend their sell season, sign on more dealers, and take the company to the next level competitively – and all on a modest budget.

Solution:
Watermark Group took a multipronged, well-integrated approach to advance MHI within its current marketspace and beyond. We helped the Client project a more professionally consistent image by updating its corporate logo and collateral materials, and overhauling its website and print advertising program. We supplemented a highly targeted print and online ad campaign with comprehensive media outreach and a monthly direct-mail effort targeting existing and prospective dealers. To extend sales historically derived during the motorcycle riding season, Watermark Group recommended and then drove MHI’s entry into the all-terrain vehicle (ATV) and snowmobile markets.

MH Instruments
MH Instruments website and print advertisements

Results:
In the year we have worked together, MHI’s monthly sales have soared, to double or greater what they were in the same month a year ago. The Client has signed on nearly two dozen dealers in the United States and Canada, and has piqued the interest of at least two major industry distributors, as well as secured a working relationship with a major ATV industry supplier. MHI and its products have received extensive, positive coverage in major trade publications, including HotBike, IronWorks and Motorcycle Cruiser.

Added Value:
Watermark Group acts as an MHI strategic partner, providing insights and recommendations on an ongoing basis in nearly every facet of the Client’s business. We helped MHI reposition itself as a powersports electronics manufacturer and are actively involved in the Client’s introduction of additional related products.

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