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Direct Mail Campaign | Corporate Identity/Branding
Objectives:
Organizational
strategists
The Human
Potential,
Inc. (THP)
wanted
to increase
awareness
of the
company
and its
services
through
a modest
direct-mail
effort.
Solution:
Watermark
Group developed
a series
of six
themed
postcards
to be mailed
over a
one-year
period
to a pool
of prospective
customers
targeted
by the
client.
Balancing
key message
points
and design
enabled
THP to
create
and sustain
a consistent
impression
among prospective
customers.
THP Postcards
Results:
THP was
thrilled
with the
postcards
and pleased
with the
level of
inquiries
generated
by the
pieces.
Added Value:
Watermark
Group helped
the Client
identify
and prioritize
its core
service
offerings,
and developed
a marketing
tagline
for the
company: “We
help organizations
look within
to get
where they
need to
be.”
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