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Selected Project
Direct Mail Campaign  |  Corporate Identity/Branding


THP


Objectives:
Organizational strategists The Human Potential, Inc. (THP) wanted to increase awareness of the company and its services through a modest direct-mail effort.

Solution:
Watermark Group developed a series of six themed postcards to be mailed over a one-year period to a pool of prospective customers targeted by the client. Balancing key message points and design enabled THP to create and sustain a consistent impression among prospective customers.

THP Postcards
THP Postcards

Results:
THP was thrilled with the postcards and pleased with the level of inquiries generated by the pieces.

Added Value:
Watermark Group helped the Client identify and prioritize its core service offerings, and developed a marketing tagline for the company: “We help organizations look within to get where they need to be.”

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