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Athena S. Fristoe, APR,
president and founder
of The Watermark Group
Ltd., has provided strategic
leadership on several
key industry
programs, including:
| • |
media
relations strategies for Universal Electronics Inc.,
the world's largest supplier of wireless-remote technology,
for Ford Motor Co.'s automotive services support team,
and for powersports electronics manufacturer
MH Instruments |
| • |
marketing public
relations management of Fortune 500 company Edison
International’s electric vehicle program in Los
Angeles, incorporating a corporate identity program
and
market segmentation |
| • |
nonprofit Electric
Vehicle Association of the Americas in San Francisco,
for whom she developed a strategic plan that included
a
corporate identity element |
| • |
American Gas Association
(A.G.A.) in Washington, D.C., where she directed the
trade group’s natural gas vehicle marketing (NGV)
program and spearheaded
the domestic NGV industry’s
first unified strategic
plan |
A long-time writer and editor, Athena's work includes interactive
script development for Discovery Channel's Emmy Award-winning series,
When Dinosaurs Roamed America. She has served as
editor or editor-in-chief
of several trade
publications, including
A.G.A. Monthly, Natural
Gas Vehicle, EVolution and Current. She also
has considerable experience
in events management,
including numerous
trade show and other
press events.
Athena is an accredited member (APR) of the Public Relations Society of America
(PRSA) and a member of PRSA's Independent Practitioners Group. She completed
her undergraduate work at The American University in Washington, D.C., and University
of La Verne in California,
graduating summa cum laude and majoring in business administration with an emphasis
on marketing. She also completed a one-year executive management program through
Pepperdine
University.
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