Company
Info
> Our Approach
> About
Our Founder
> Code
of Ethics
|
In a word, Watermark
Group is about integrity.
We have
to feel good about what
we do, or we don’t
do it. For work that
we do agree to take on,
be assured that we honor
our commitments and keep to the high road.
Watermark Group honors
the Code of Ethics enforced
by the Public Relations
Society of America (www.prsa.org).
Our founder, Athena Fristoe,
has been an accredited
member (APR) of PRSA
since 1988.
Both education and practical
experience are brought
to bear in the accreditation
process. To become
accredited, members of
this premier industry
organization must pass
stringent and comprehensive
written and oral exams – which
have been likened to
the bar exam for attorneys – on
all facets of the public
relations discipline.
When shopping for public
relations services, we
encourage you to factor
in PRSA accreditation
(“APR”) to
ensure that your programs
are approached from the
perspective of a professional
discipline versus a prevalent
attitude that “anyone
can do PR.”
|
