Company
Info
> Our Approach
> About
Our Founder
> Code
of Ethics
|
Our Mission
We strive to become strategic
partners with our clients
by providing strategically
sound marketing-based
public relations counsel
and support; integrated
and highly effective
programs, projects and
activities; and exceptional
customer service.
Our Philosophy
Watermark Group’s
business philosophy promotes
these key tenets:
• business
experience
• agility through
virtuality
• strategic
partnership
• exceptional
client service
• hands-on
management
Experience Matters
We bring practical business
sense to the table alongside
our creative. We take
the time to understand
the intricacies of your
business, then continually
add value...by suggesting
ways to strengthen existing
programs...by identifying
new activities that help
achieve important business
objectives. We leverage
your resources into a
strategy that gets you
where you want to be.
In short, we “get it.”
Integration Is Key
We start with efficiency
as our pervasive cornerstone.
How? By weaving strategy,
marketing and communications
into an integrated, “one-voice” message
positioning base.
Which gets us to branding,
because image is everything.
It’s crucial to your
company’s credibility,
and we know how to get
that message across to
your key audiences.
Quality
vs. Quantity
Maintaining quality control
is paramount to us. To
ensure exceptional, “hands-on” customer
service, Watermark Group
maintains a small office,
with no plans to expand
to more than a handful of full-
and part-time team members
at any given time.
Meanwhile, our virtual network of professionals is tapped at your expense only
when
specific
expertise is required.
Our
Guarantee
An old adage remains
priceless: Nothing in
public relations is guaranteed;
if it were, it would
be called advertising.
At Watermark Group, we
do handle advertising
programs for clients,
but we also work closely
with our clients to build
awareness of their brands
beyond traditional paid
advertising.
Our integrated approach will cost you less and have more staying power. In any
case,
we work with you from
the outset to capture
program objectives and
establish metrics by
which we can assess
results.
|
